President and Founder John Cascarano has a passion for brands that make a statement and reflect a sense of humor. Born in Deerfield Beach, Florida, he received his Bachelor's degree at Duke University, where he was a founding member of Mental Floss. He attended law school at the University of Michigan and practiced law for 5 years before returning to startup life.
John built the online beauty product retailer Lock & Mane, which grew swiftly and sold in 2015. During his time there, he saw the opportunity to create Beast Brands, Inc. While working on the early stages of BEAST®, he served as E-Commerce Director for ABLE, a women’s apparel and accessories retailer with the social mission of ending generational poverty; he helped triple the company’s online revenue in twelve months. Now, John's dream is to build an iconic, global consumer brand, with products better for the environment and "Beasts of all kinds."